Having a great website is vital in today’s business environment. Having a strong online presence is just as important as other aspects of your business. Your customers are online, and you need to be online too.
Building a website is only part of the equation if you want to improve your brand presence online. You have to fill your website with great content that will not only engage website visitors, but also provide them with the information they are looking for. You’ve probably heard it before, and we are going to say it again – content is king!
3 Tips For Creating Great Website Content
Because we are cool “site” dudes, we’ve put together three great tips to help ensure you have the right content on your website:
1. Include Original And Unique Content On The Site
Everything you put on your website needs to be unique and original content. One of the biggest mistakes small business owners make is copying content from other websites. This is not only a copyright violation; it can hurt your business in other ways:
- It could negatively impact your search engine rankings
- The content may not be aligned with your brand
- It can hurt your credibility
- It could cause website visitors to disengage and leave your website
Taking the time to write high quality and original content – content that is aligned with your branding and marketing messages will improve the overall quality of your website.
How do you do this?
Write with your customers in mind. What are the types of information they would look for online? What are some of the common questions they ask you? What information can you offer that you think will help them?
Answering these questions will give you lots of ideas for the type of content you should be including on your website.
The truth is that no one wants to read the stale and regurgitated content that shows up all over the web. Write content that is catchy, engaging, and content that will encourage your customers to spend more time on your website, read your pages and contact you about your services.
2. Have Recent Project Photos
As they say, a picture is worth 1000 words and with the web moving toward being more visual, the importance of having recent project photos on your site is only becoming more vital, especially if you work in the skilled trades, construction and renovation, or other industries where your customers will want to see proof of your quality of work.
Telling people you are great a home renovations is one thing, but showing them examples of what you can do for them is the key to selling them on your services and getting them to call you for a quote.
However, you don’t want to have too many photos either – adding too many photos could slow down your website, and let’s be honest, you are better off displaying images of your very best work – not everything you do. Use photos to highlight what you can do.
3. Provide Complete And Accurate Contact Information
Providing accurate contact information on your website is vital. If customers can’t find your phone number, how do you expect them to contact you, let alone, want to do business with your company!
A common mistake made by small businesses is they only include contact information on their contact page. Since you don’t know what page visitors will enter your website, it’s best to have contact information on all your website pages. Include your company phone number, email, and a link to your contact page at the top and bottom of every page.
The easier you make it for customers to find your contact information, the more likely they will be to contact you. Don’t expect your customers to spend time looking for your contact information, because they won’t.
If you follow these three tips, you will be well on your way to improving the content on your website and creating a more engaging place for your customers.
Not too keen on writing? No problem! Site Dudes has you covered. We can help you with all your content, website design, and online marketing needs!
Contact Site Dudes To Improve Your Small Business Website!
Are you ready to build a website? Is it time for a redesign? Want to boost your search engine rankings? Site Dudes can help you with all of this and more. Contact us today to get started and learn more about our web design services.