In the digital world, social media and websites go hand-in-hand. A good analogy is that a website can be compared to a store and social media is like salespeople and people who shop there. Both are tools that can improve sales, conversion rates, and brand awareness. That’s why savvy small business owners are including social media in their business strategy. Consider social media as a smarter, more humane version of the ABC: Always Be Closing sales philosophy that Alec Baldwin outlines in Glengarry Glen Ross.
Your Website is Your Store, Social Media Is Sales Force
Social media allows you to have a more personal relationship with your customers than does a traditional website. A website houses your goods and services. People browse websites like they browse bricks and mortar shops. A person who visits your website is like a shopper who has walked into a retail store: they have an interest in what your SMB has to offer and want more details. But since it is all digital with no salespeople around, the quickest and easiest way to get answers is by tweeting their questions, or posting them on Facebook or other social media.
Social Media Can Help with SEO Rankings
As a bonus, a lot of the time people who follow you/shop at your store will answer questions for you. And when conversations about your business get started on social media, that gets you noticed. That not only improves awareness of your business through word of mouth, but it may also improve your search engine rankings (SEO).
If a Tree Falls in the Forest and Nobody Posts on Facebook about It, Did It Happen?
Social media is a way to get noticed. If you open the best store in the world and stock your shelves and displays with the best products but nobody knows about it, what is the point? People Instagram the new sweater they bought and or post a picture of a great meal they had on Facebook. Word-of-mouth has been replaced with social media and smartphones are the new water coolers: it is where people go to talk.
Social Media Builds Brand Awareness in Ways a Website Can’t
Another analogy that can be made between your website and social media is that your website is your store, while your social media is a rack of merchandise you put on the sidewalk or in the mall. You don’t change your website or store that dramatically too often, but the whole point of the rack is that it can be changed easily. In other words, your rack of products gets you noticed when your store might not.
Similarly, a tweet or Facebook post might get your business noticed by potential customers when your website might not. It is really tough for small business owners to succeed and you need to take advantage of all the tools you have available to succeed. By using social media, you are building awareness of your business in ways that can’t be done with a traditional website.
There is a synergy between your social media and your website that you should be taking advantage of if you are intent on building or maintaining your small business.To paraphrase a famous line from The Shawshank Redemption: Get busy with social media, or get busy closing.
Contact Site Dudes today to learn more about our social media services. We offer social media services that can grow your likes and awareness through Facebook.