Creating a Website for a Start-Up Business

by cmsdudes | Aug 28, 2019

It’s certainly no secret that creating a successful start-up business is requires a lot of time, patience, and dedication. It also takes a little bit of luck, being in the right place at the right time, and advertising. Creating an effective website is a must these days, yet takes a lot of expertise and resources you may not have. This is why a lot of start-ups are choosing third parties such as Site Dudes to build, maintain, and promote their websites.

Your Start-Up Needs a Robust Website to Stand Out from Your Competition

The old days of registering your domain, setting up email addresses, and finding someone to host your website being all you need are long gone. “Set it and forget it” is long gone. To be effective, the website for your startup needs an entire sweet of services. When you choose Site Dudes for your website services, you will have access to:

• World Class Website Design
• Unlimited Updates
• Live Help
• Text Now
• Powerful CMS
• SMS Contact
• QR Codes
• Social Media Links
• Website Hosting
• Social Media Services with Facebook
• Site Dudes Stats

Search Engine Optimization (SEO) is Key for Start-up Websites!

It is an old adage that still rings true: content is king. And when it comes to Search Engine Optimization (SEO),original, meaningful content is king. An effective website ranks high in terms of search engine results page (SERP). A lot of time and effort goes into ranking high, and that takes more resources than most start-ups have at their disposal. Furthermore, Google changes their algorithms on a regular basis, so who has the time to keep up these days?

A website that ranks well and generates traffic, and ultimately conversion, needs authentic content that accurately and honestly reflects your business and what products and services you have to offer. Your content also needs to think about what your potential customers are likely to type on their laptop or smartphone when they are searching for what you have to offer. Again, having an effective website is a sophisticated undertaking that not a lot of start-ups have time for. That is one of the reasons why third-party website companies are becoming more popular.

Have You Considered Conversion or Analytics?

In addition to building websites with original, quality content, companies such as Site Dudes offer things like off-page SEO best practices solutions. This includes things like effective meta content and quicker load times. That means a better user experience (UX) for anybody who browses your website and can also lead to better conversion rates.

These days there are also tools that can measure just about everything about a website. Things such as how many visitors a site had, where the visitors are from, how they got there, how long they stayed, and much more can all be measured. In fact, there are nearly as many statistics available for websites as there are for baseball, and that is really saying something. A third-party website company can boil down all those statics and provide reports that are not only easy to understand, but useful.

Analytics and tools such as Google Ads can show you where your website is working, where it isn’t, and how to improve it with surgical precision. Managing a website is a full-time undertaking these days and much more of a science than black magic or even an art.

Is It Time to Get Serious about Your Website?

If you are serious about the success of your start-up, then makes sense to contact a third party to build, maintain, monitor, and tweak your website. Make your own “luck” by delegating the website for your start-up to experienced professionals.

Contact Site Dudes today for more information about what a modern, effective, and professional website can do for your start-up.

Social Media and Your Website

by cmsdudes | Aug 27, 2019

In the digital world, social media and websites go hand-in-hand. A good analogy is that a website can be compared to a store and social media is like salespeople and people who shop there. Both are tools that can improve sales, conversion rates, and brand awareness. That’s why savvy small business owners are including social media in their business strategy. Consider social media as a smarter, more humane version of the ABC: Always Be Closing sales philosophy that Alec Baldwin outlines in Glengarry Glen Ross.

Your Website is Your Store, Social Media Is Sales Force
Social media allows you to have a more personal relationship with your customers than does a traditional website.  A website houses your goods and services. People browse websites like they browse bricks and mortar shops. A person who visits your website is like a shopper who has walked into a retail store: they have an interest in what your SMB has to offer and want more details. But since it is all digital with no salespeople around, the quickest and easiest way to get answers is by tweeting their questions, or posting them on Facebook or other social media.

Social Media Can Help with SEO Rankings
As a bonus, a lot of the time people who follow you/shop at your store will answer questions for you. And when conversations about your business get started on social media, that gets you noticed. That not only improves awareness of your business through word of mouth, but it may also improve your search engine rankings (SEO).

If a Tree Falls in the Forest and Nobody Posts on Facebook about It, Did It Happen?
Social media is a way to get noticed. If you open the best store in the world and stock your shelves and displays with the best products but nobody knows about it, what is the point? People Instagram the new sweater they bought and or post a picture of a great meal they had on Facebook. Word-of-mouth has been replaced with social media and smartphones are the new water coolers: it is where people go to talk.

Social Media Builds Brand Awareness in Ways a Website Can’t
Another analogy that can be made between your website and social media is that your website is your store, while your social media is a rack of merchandise you put on the sidewalk or in the mall. You don’t change your website or store that dramatically too often, but the whole point of the rack is that it can be changed easily. In other words, your rack of products gets you noticed when your store might not.

Similarly, a tweet or Facebook post might get your business noticed by potential customers when your website might not. It is really tough for small business owners to succeed and you need to take advantage of all the tools you have available to succeed. By using social media, you are building awareness of your business in ways that can’t be done with a traditional website.

There is a synergy between your social media and your website that you should be taking advantage of if you are intent on building or maintaining your small business.To paraphrase a famous line from The Shawshank Redemption: Get busy with social media, or get busy closing.

Contact Site Dudes today to learn more about our social media services. We offer social media services that can grow your likes and awareness through Facebook.